This study sheds light on the Israeli propaganda narrative during the ongoing Israeli genocide in Gaza. It is based on a qualitative content analysis of the messages that shaped the narratives, methods, and techniques utilized by the Israeli propaganda discourse in a persistent attempt to shape global perceptions of war and conflict. The Israeli narrative dominated the first three weeks of the war, and the Western mainstream media fully adopted the Israeli perspective for a long time, but the first indications of a shift in the global perception of the war began on 17 October 2023, the night of the bombing of the Al-Ahli Arab Hospital in Gaza city. At the end of the first month of the war, a new narrative emerged, primarily visible on digital media platforms, that clearly contradicts the Israeli propaganda narrative.
